Whether it is a Skinny, Bootcut, Flare, Straight, High Rise, a Diesel jeans meets the wishes of every denim lover. The well-known five-pocket jeans with a wide cut leg and narrow foot end is a typical model of the brand. In the late 80s and early 90s, these jeans were considered the best seller in the company's range. Today, the brand is known for the invention of jogging jeans. They are as comfortable to wear as jogging pants, but look as cool as classic 5-pocket jeans. Diesel designed these jeans for a contemporary, modern and casual look. One thing is sure to apply to the Diesel jeans: thanks to their very special look, the special washes, the biker style look used, the unique details, the graphic prints and the camouflage pattern, the Italian label is considered the lifestyle brand par excellence.
As well as clothing and fashion, Diesel has expressive accessories. Special attention is paid to watches. The women's and men's watches have an industrial and robust look, are made of stainless steel and high quality leather and usually display the extensive mechanical functions immediately. Yellow gold, rose gold and bracelets or with sparkling stones in diamond jewelry look make the watches a real statement. The same goes for the straps. They are real eye-catchers that complement any outfit. With sophisticated buckles and closures they give every outfit something extra. The brand also sells perfume, sunglasses and a shoe collection.
The company started when Renzo Rosso, with the financial support of his father, took over 40 percent of the Italian textile company Moltex from Adriano Goldschmied in 1978. Rosso named the company Diesel and in the same year he launched his first men's collection with a focus on denim. In 1989, the brand launched its first women's collection and this year the company achieved an annual turnover of $130 million. The youthful 55DSL collection was founded in 1994, but was integrated into the main collection in 2015. A children's collection offers even the youngest the ultimate vibe. Today, the brand is represented in more than 80 countries with more than 5,000 points of sale, including around 400 Diesel boutiques.